State of the Art is an online journal powered by CreateMe. We connect ideas and people at the intersection of fashion, culture, tech, and sustainability to discover how internal and external forces are moving fashion forward.

Fast fashion is in demand. That's why clothing manufacturers are looking for ways to make on-demand manufacturing work for their clothing brands. Learn more.

Personalization—for both tangible products and merchandise as well as experiences—increasingly drives conversions, sales, and loyalty in today’s marketplace.

From mass market to ultra-luxury, brands are getting into video games — quite literally — to engage their existing audience and attract a new one. But how did these seemingly disparate genres become unlikely friends?

Manufacturing onshore generates jobs, secures the supply chain, and drives economic growth in the US. So why does so much of it still take place overseas?

A company’s environmental footprint is the best way to prove sustainability isn't just a buzzword in a press release. But how do you calculate it? Depends on who you ask. And that's not a good thing.

Live branded experiences beat online attendance for the first time in a year; Consumer participation in live experiences up to 68% from 4% in 2020

Offshore manufacturing used to be a no-brainer for nearly every fashion brand. Then the pandemic renewed demand for onshore production. "Made in the USA" isn't just a PR slogan; it makes financial sense now.

Given an unexpected supply of free time, millions of people started making, remaking, mending, and upcycling clothing during the pandemic. Was it a random side effect of boredom, or will this trend have legs for the long haul?

Social media influencers helped fuel the rise of disposable fashion. Now they're making a turn toward sustainability, but is it too late to crush the monster they created?

Athleisure that tracks your vitals. Virtual reality apparel. And jeans that help you find your way back to your hotel. The future of fashion is here—and it's built for utility.

How did fast fashion happen? It's easy to blame today's trend-chasing culture, but the seeds were planted centuries ago.

Gone are the days of afterthought plus-size collections relegated to a dusty corner. Customers are embracing a new guard of brands that view sizing as it should be seen: an all-encompassing spectrum.

From changing consumer sentiment to the COVID-19 pandemic, sustainability has become top of mind for many fashion players. Here are the most game-changing concepts that have emerged.

Macro-trends can stick around for years or even decades, and they rarely arrive unannounced. Because of their cyclical nature, they leave clues for eagle-eyed fashion enthusiasts to anticipate the next big thing.

Today's fashion trends move at the speed of memes, but COVID-19 hit pause, giving us a unique lens into the social psychology of how micro-trends emerge, evolve, and eventually fade away.

The pandemic made instantaneous, widespread changes to how we do business. For the apparel industry, it highlighted just how sorely a record-scratch moment was needed.