Today's fashion trends move at the speed of memes, but COVID-19 hit pause, giving us a unique lens into the social psychology of how micro-trends emerge, evolve, and eventually fade away.
From mass market to ultra-luxury, brands are getting into video games — quite literally — to engage their existing audience and attract a new one. But how did these seemingly disparate genres become unlikely friends?
Given an unexpected supply of free time, millions of people started making, remaking, mending, and upcycling clothing during the pandemic. Was it a random side effect of boredom, or will this trend have legs for the long haul?
Athleisure that tracks your vitals. Virtual reality apparel. And jeans that help you find your way back to your hotel. The future of fashion is here—and it's built for utility.
Gone are the days of afterthought plus-size collections relegated to a dusty corner. Customers are embracing a new guard of brands that view sizing as it should be seen: an all-encompassing spectrum.
Macro-trends can stick around for years or even decades, and they rarely arrive unannounced. Because of their cyclical nature, they leave clues for eagle-eyed fashion enthusiasts to anticipate the next big thing.
The pandemic made instantaneous, widespread changes to how we do business. For the apparel industry, it highlighted just how sorely a record-scratch moment was needed.