Retail

Social Media Fueled Fast Fashion. Now It Has to Kill It.

Social media influencers helped fuel the rise of disposable fashion. Now they're making a turn toward sustainability, but is it too late to crush the monster they created?

Sophie Benson

RL and CreateMe collaborate on a 20-day customization pop-up at Wimbledon

Live branded experiences beat online attendance for the first time in a year; Consumer participation in live experiences up to 68% from 4% in 2020

CM Editorial Team

We’ve Seen Fashion’s Future—and It’s Size-Inclusive

Gone are the days of afterthought plus-size collections relegated to a dusty corner. Customers are embracing a new guard of brands that view sizing as it should be seen: an all-encompassing spectrum.

Sophie Benson

The Fashion Industry Needed to Change—COVID Gave It No Choice

The pandemic made instantaneous, widespread changes to how we do business. For the apparel industry, it highlighted just how sorely a record-scratch moment was needed.

CM Editorial Team

How Fashion and Gaming Became a Match Made in Heaven

From mass market to ultra-luxury, brands are getting into video games — quite literally — to engage their existing audience and attract a new one. But how did these seemingly disparate genres become unlikely friends?

CM Editorial Team