Social Media Fueled Fast Fashion. Now It Has to Kill It.
Social media influencers helped fuel the rise of disposable fashion. Now they're making a turn toward sustainability, but is it too late to crush the monster they created?
Sophie BensonSocial media influencers helped fuel the rise of disposable fashion. Now they're making a turn toward sustainability, but is it too late to crush the monster they created?
Sophie BensonLive branded experiences beat online attendance for the first time in a year; Consumer participation in live experiences up to 68% from 4% in 2020
CM Editorial TeamGone are the days of afterthought plus-size collections relegated to a dusty corner. Customers are embracing a new guard of brands that view sizing as it should be seen: an all-encompassing spectrum.
Sophie BensonThe pandemic made instantaneous, widespread changes to how we do business. For the apparel industry, it highlighted just how sorely a record-scratch moment was needed.
CM Editorial TeamFrom mass market to ultra-luxury, brands are getting into video games — quite literally — to engage their existing audience and attract a new one. But how did these seemingly disparate genres become unlikely friends?
CM Editorial Team