Social Media Fueled Fast Fashion. Now It Has to Kill It.
Social media influencers helped fuel the rise of disposable fashion. Now they're making a turn toward sustainability, but is it too late to crush the monster they created?
Sophie BensonSocial media influencers helped fuel the rise of disposable fashion. Now they're making a turn toward sustainability, but is it too late to crush the monster they created?
Sophie BensonThe pandemic made instantaneous, widespread changes to how we do business. For the apparel industry, it highlighted just how sorely a record-scratch moment was needed.
CM Editorial TeamGone are the days of afterthought plus-size collections relegated to a dusty corner. Customers are embracing a new guard of brands that view sizing as it should be seen: an all-encompassing spectrum.
Sophie BensonFrom mass market to ultra-luxury, brands are getting into video games — quite literally — to engage their existing audience and attract a new one. But how did these seemingly disparate genres become unlikely friends?
CM Editorial Team