Reebok Classic reintroduces the inimitable DMX Fusion sneaker.
The original DMX Fusion sneaker, launched in 1997, was one of the models that lead the high-tech sneaker boom in Tokyo in the 1990s. Japanese retailer Atmos, a prominent streetwear boutique in Tokyo, worked with Reebok on the new Spring/Summer 2018 collection. As a gift with purchase, we created a print pop-up with a live tote bag design experience for shoppers to use as a bag to take their new kicks home in.
We partnered with agency EMC3 to deliver a live bottle printing experience for Acquia, a cloud-based CMS platform for optimizing digital experiences.read customer story
Tommy Hilfiger x Gigi Hadid
Live poster printing at the Tommy Knightsbridge store.read customer story
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