Working with DICOM (part of Grupo O Espana), we delivered live t-shirt printing at the most important automotive show in the world, the Geneva International Motor Show.

The solution we developed for end client SEAT built on the ‘Created in Barcelona’ theme allowing guests to create their own t-shirt, selecting from pre-set images and colorways, as well as text entry.

The software featured pre-loaded artwork and was stationed in front of a huge panoramic screen on the SEAT stand at the show, we printed up to 400 t-shirts per day from a custom designed booth for press and public for the full 13 days of the show. We were really excited to be part of such an important stand at the show.