For more than 30 years, USC has specialized in sports apparel and footwear with 60 stores across the UK. For the launch of the brand-new store in West Thurrock, we worked closely with the team to launch a brand-new shopping experience with a live printing installation from CreateMe.
We merged our experience in direct-to-garment technology and print app curation to create a unique and on-demand merchandise solution. Our team developed specialized custom software complete with a swipe‑and-select interface and shopping basket feature. The app featured artwork from the world’s biggest brands and musicians to create the ultimate wardrobe staple – the band t-shirt. The catalogue of artwork featured hundreds of design combinations from the likes of Guns n Roses, The Rolling Stones and Metallica. CreateMe delivered training to the entire USC in-store team to equip them with the print skills needed in anticipation of the big store launch and busy summer shopping season.
Karl Lagerfeld (Karlisms)
In honor of Karl Lagerfield, customers lined up out the door to create their unique Karl souvenir.read customer story
MCM x Selfridges
Our first launch with MCM Worldwide luxury goods introducing luggage tag themed water bottles.read customer story
Installation in the Paris showroom.read customer story