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Weekday Bodyscan Jeans

At H&M brand Weekday, there’s now a new way to try on and order jeans: Bodyscan Jeans.

We were very proud to be a key partner on this exciting pilot, integrating with other tech partners to deliver on-demand production. Live now at the Götgatan store in Stockholm, here is how the process works:

CreateMe provides consumers with a fun, intuitive interface to create their user account. TG3D’s scanning tech takes measurements, and CreateMe’s innovative platform displays a digital avatar, then allowing selection of fabric, style, trims and fit. After that, global denim innovators Unspun create a denim-cut pattern and the CreateMe platform collates the order and passes to a production facility where they make the custom pair of jeans, perfectly designed to fit your body.

Turnaround time from order to delivery is just a few days. CreateMe was a key partner chosen to integrate this unique tech into a groundbreaking on-demand system, processing and interpreting order data from the consumer and converting this into production ready-files at the remote production facility.

It was great to work on a project that shares the CreateMe ambition to reduce oversupply, streamline supply chain and support inclusivity through custom made products for all body types.

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