From mass market to ultra-luxury, brands are getting into video games — quite literally — to engage their existing audience and attract a new one. But how did these seemingly disparate genres become unlikely friends?
Given an unexpected supply of free time, millions of people started making, remaking, mending, and upcycling clothing during the pandemic. Was it a random side effect of boredom, or will this trend have legs for the long haul?
Macro-trends can stick around for years or even decades, and they rarely arrive unannounced. Because of their cyclical nature, they leave clues for eagle-eyed fashion enthusiasts to anticipate the next big thing.