Covid 19

How Quarantine Made Making Cool Again

Given an unexpected supply of free time, millions of people started making, remaking, mending, and upcycling clothing during the pandemic. Was it a random side effect of boredom, or will this trend have legs for the long haul?

Psych 2020: What We Learned About Comfort and Chaos in the Year of the Micro-Trend

Today's fashion trends move at the speed of memes, but COVID-19 hit pause, giving us a unique lens into the social psychology of how micro-trends emerge, evolve, and eventually fade away.

The Fashion Industry Needed to Change—COVID Gave It No Choice

The pandemic made instantaneous, widespread changes to how we do business. For the apparel industry, it highlighted just how sorely a record-scratch moment was needed.