Fashion Trends

Y2K Is Back. Was This Macro-Trend Always in the Cards?

Macro-trends can stick around for years or even decades, and they rarely arrive unannounced. Because of their cyclical nature, they leave clues for eagle-eyed fashion enthusiasts to anticipate the next big thing.

Psych 2020: What We Learned About Comfort and Chaos in the Year of the Micro-Trend

Today's fashion trends move at the speed of memes, but COVID-19 hit pause, giving us a unique lens into the social psychology of how micro-trends emerge, evolve, and eventually fade away.