From mass market to ultra-luxury, brands are getting into video games — quite literally — to engage their existing audience and attract a new one. But how did these seemingly disparate genres become unlikely friends?
Athleisure that tracks your vitals. Virtual reality apparel. And jeans that help you find your way back to your hotel. The future of fashion is here—and it's built for utility.
Gone are the days of afterthought plus-size collections relegated to a dusty corner. Customers are embracing a new guard of brands that view sizing as it should be seen: an all-encompassing spectrum.
