Social Media

How Quarantine Made Making Cool Again

Given an unexpected supply of free time, millions of people started making, remaking, mending, and upcycling clothing during the pandemic. Was it a random side effect of boredom, or will this trend have legs for the long haul?

Social Media Fueled Fast Fashion. Now It Has to Kill It.

Social media influencers helped fuel the rise of disposable fashion. Now they're making a turn toward sustainability, but is it too late to crush the monster they created?

Y2K Is Back. Was This Macro-Trend Always in the Cards?

Macro-trends can stick around for years or even decades, and they rarely arrive unannounced. Because of their cyclical nature, they leave clues for eagle-eyed fashion enthusiasts to anticipate the next big thing.

Psych 2020: What We Learned About Comfort and Chaos in the Year of the Micro-Trend

Today's fashion trends move at the speed of memes, but COVID-19 hit pause, giving us a unique lens into the social psychology of how micro-trends emerge, evolve, and eventually fade away.