We continue to deliver the CYO (Create Your Own) project with Ralph Lauren, as they expand their presence in China and beyond.

For this new Ralph Lauren flagship store in Beijing, we worked with their team on the design and layout of the CYO fulfilment 'hub' at the store. As with existing stores, customers use software to create their customized products with a whole range of tech on offer, including print embroidery and patching.

The new store also showcased a fully redesigned CYO customization and design software - a web application that runs both on in-store touch screens and customers' personal devices - empowering them to engage even more with customization. The new software also gives the option to collect items in-store or have them shipped to a customer address.