Insights

Welcome to State of the Art. Here’s What We’re About.

State of the Art is an online journal powered by CreateMe. We connect ideas and people at the intersection of fashion, culture, tech, and sustainability to discover how internal and external forces are moving fashion forward.

Fashion & Culture

How Fashion and Gaming Became a Match Made in Heaven

From mass market to ultra-luxury, brands are getting into video games — quite literally — to engage their existing audience and attract a new one. But how did these seemingly disparate genres become unlikely friends?
Manufacturing

From Offshore to American Made: Why the Time Is Right Again for Onshore Manufacturing

Manufacturing onshore generates jobs, secures the supply chain, and drives economic growth in the US. So why does so much of it still take place overseas?
Sustainability

How Do You Measure a Brand’s Fashion Footprint?

A company’s environmental footprint is the best way to prove sustainability isn't just a buzzword in a press release. But how do you calculate it? Depends on who you ask. And that's not a good thing.
Retail

RL and CreateMe collaborate on a 20-day customization pop-up at Wimbledon

Live branded experiences beat online attendance for the first time in a year; Consumer participation in live experiences up to 68% from 4% in 2020
Read the article: Onshore manufacturing has never looked so good
Manufacturing

Onshore Manufacturing Has Never Looked So Good

Offshore manufacturing used to be a no-brainer for nearly every fashion brand. Then the pandemic renewed demand for onshore production. "Made in the USA" isn't just a PR slogan; it makes financial sense now.
Fashion & Culture

How Quarantine Made Making Cool Again

Given an unexpected supply of free time, millions of people started making, remaking, mending, and upcycling clothing during the pandemic. Was it a random side effect of boredom, or will this trend have legs for the long haul?
Retail

Social Media Fueled Fast Fashion. Now It Has to Kill It.

Social media influencers helped fuel the rise of disposable fashion. Now they're making a turn toward sustainability, but is it too late to crush the monster they created?
Fashion & Culture

Fashion 3.0: The Multifunctional Apparel of the Future

Athleisure that tracks your vitals. Virtual reality apparel. And jeans that help you find your way back to your hotel. The future of fashion is here—and it's built for utility.
Manufacturing

5 Key Inventions That Explain the Explosion of Fast Fashion

How did fast fashion happen? It's easy to blame today's trend-chasing culture, but the seeds were planted centuries ago.
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